Loyalty, promotions, seasons and the customer list you already own but have never used.
4 min read
A programme nobody can explain at the counter in one sentence will not be used. Here is what separates the ones that change behaviour from the ones that just cost margin.
4 min read
A 20% discount gives away two thirds of the profit on a typical item. Bundles, thresholds and timed offers can raise revenue without that. Here is the arithmetic and the mechanics.
4 min read
Phone numbers collected at the counter are covered by the Personal Data Protection Law. Here is what that means in practice for a shop, in plain language.
4 min read
A gift card is money you have received for goods you have not supplied. Treated properly it is excellent for cash flow and acquisition; treated casually it is an accounting problem.
4 min read
Ramadan, the two Eids, school terms, national day and the summer all reshape demand. Planning stock, staff and promotions around them is the difference between riding a season and surviving it.
4 min read
You have their number because they let you send a receipt. That is a small permission and it is easy to spend. Here is how to use it in a way that people answer instead of blocking.
4 min read
A returning customer costs nothing to acquire and spends more. Most shops spend their attention on new customers because new customers are visible and returning ones are not.
4 min read
Most happy customers never leave a review because nobody asked. Most unhappy ones do. Here is how to change that balance honestly, and what to write when a bad review arrives.
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